July 14, 2025

Understanding AI’s Role in Modern Partnership Marketing

Let's get one thing straight: AI isn't just ChatGPT writing your emails (though it can do that too). In the sponsorship world, AI is your: Research assistant who never sleeps and remembers everything Data analyst who can spot patterns faster than Sherlock Holmes Personal secretary who handles scheduling and follow-ups Strategy consultant who optimizes your approach based on data Content creator who helps scale your communications
July 12, 2025

4 Renegade Sponsorship Seeker Tactics That Actually Work

Most nonprofit organizations approach sponsorship with the same tired playbook: send a generic proposal, highlight audience demographics, and hope for the best. But in today's competitive landscape, especially with the funding challenges of 2025, you need to think like a renegade.
June 16, 2025

Beyond Grants: How Revenue Diversification is Redefining Nonprofit Sustainability in an Uncertain World

When the pandemic struck in March 2020, two nearly identical youth education nonprofits in the Midwest faced dramatically different fates. Both served similar communities, had comparable budgets, and shared passionate commitments to their missions. Yet while one organization was forced to lay off 60% of its staff and suspend core programs, the other not only maintained operations but actually expanded services to meet increased community need.
June 10, 2025

Dear Non Profit: Are You Ready To Stop Being Broke and Start Being Strategic?

Wow! We had over 100 nonprofit leaders from around the world register for our Revenue Engine training. Amazing to see so many mission-driven organizations ready to break free from the grant lottery and build something sustainable. I know nonprofit life is crazy busy, so in case you missed the live session, here's your replay where you'll see organizations generating $50K-$250K+ annually from programs they were already running: