July 14, 2025

Understanding AI’s Role in Modern Partnership Marketing

Let's get one thing straight: AI isn't just ChatGPT writing your emails (though it can do that too). In the sponsorship world, AI is your: Research assistant who never sleeps and remembers everything Data analyst who can spot patterns faster than Sherlock Holmes Personal secretary who handles scheduling and follow-ups Strategy consultant who optimizes your approach based on data Content creator who helps scale your communications
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June 16, 2025

Beyond Grants: How Revenue Diversification is Redefining Nonprofit Sustainability in an Uncertain World

When the pandemic struck in March 2020, two nearly identical youth education nonprofits in the Midwest faced dramatically different fates. Both served similar communities, had comparable budgets, and shared passionate commitments to their missions. Yet while one organization was forced to lay off 60% of its staff and suspend core programs, the other not only maintained operations but actually expanded services to meet increased community need.
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