July 14, 2025

Understanding AI’s Role in Modern Partnership Marketing

Let's get one thing straight: AI isn't just ChatGPT writing your emails (though it can do that too). In the sponsorship world, AI is your: Research assistant who never sleeps and remembers everything Data analyst who can spot patterns faster than Sherlock Holmes Personal secretary who handles scheduling and follow-ups Strategy consultant who optimizes your approach based on data Content creator who helps scale your communications